![]() ![]() This book is a real wake-up call to those who still live stuck in the old days. It sounds like a horror movie to wake up after 20 years of sleep and find everything changed. ![]() Your business wouldn’t survive the “Rip Van Winkle” scenario due to unpreparedness and rigidness. They offer far more goods than the ordinary ones. Who Should Read “The Long Tail”? And Why?Ĭan the modern and digital society embrace all of the changes rising with the birth of “the long tail”? Online markets are designed especially for speed, and efficiency. In addition, cyber-products have a longer lifespan or in other words: the long tail. ![]() Online sellers provide much more flexibility to niche buyers by offering an infinite variety of products or services. 14 min read ⌚ Why the Future of Business is Selling Less of More ![]()
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